A roadshow was organized on Thursday 5th July in and around Victoria as part of the recent marketing campaign. The purpose of this activity was to recruit students and to raise the aspirations of potential students with a view to making UniSey their first choice for higher education. It also aimed to raise the visibility of UniSey by providing information about the various programmes we have on offer. By demonstrating what we do, it is hoped that we can change people’s perceptions about higher education. Target groups included the general public, secondary, past and current post-secondary students, parents and in-service candidates.